Overview > Drip Marketing > New Product Launch

Learn how to set up your e-marketing account

New Product Launch

Your new product is ready for market. Create excitement for its arrival with a Drip marketing campaign containing stages leading up to the product launch, as well as follow-up stages to remind those who have not purchased your great new product what they’re missing.

Don’t Let Them Miss It
The most important aspect of your Product Launch Campaign is driving your contacts to make a purchase. Your marketing messages should be exciting, and make your contacts want to make their purchase right away. This can be done through the use of buttons with links to make the purchase directly, or to request that a sales person call. You should also be sure to include all of your company’s contact information so the contact can get a hold of you directly when ready to make a purchase.

Advanced Tip
Add a Transfer stage in your Drip Marketing campaign for those contacts that have made a purchase, so they can be entered into a Customer Retention and Upsell Drip Marketing campaign.

Basic Example

E-mail 1 – New Product Announcement

E-mail 2 – Whitepaper Offer

Call List 1– Use Survey Results Help Qualify

E-mail 3 – Hard Close

Call List 2 – Based on Last E-mail

Now Do It!

  1. Go back to ACT!
  2. On the toolbar, click the Sage E-marketing icon
  3. Click the Drip Marketing tab
  4. Click Campaign Manager to create a new campaign
  5. Click New Campaign
  6. Fill in required fields and select type of campaign
  7. Start adding Stages

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